Associate Professor Dr. K. Jayaraman, Taylor’s Business School, Taylor’s University, has more than 30 years of Teaching, Research and Consultancy experience in Quantitative Research Methods and has executed numerous major projects for National and International Organizations. He is specialized in Quality Management, Service Innovation, Quantitative Research Methods, Tourism and Transportation. He has a wide range of experience in data analysis using Statistical Software and carried out major projects for WHO, e-Merk, Intel, Ford, Office Tiger and Airtel. He is a Visiting Professor for Business and Law School, University of Newcastle, Australia, Graduate School of Business, Nuremberg University, Germany, Korea E-Trade Research Institute, Chung-Ang University, South Korea, Indian Institute of Management, Kerala, India, and SP Jain Institute of Management, Mumbai, India.