| Employee ID | 53090 | ||||
| Email : | banumathy.s@vit.ac.in | ||||
| PhD: Anna University | |||||
| Research Area : Fashion Retail, Marketing | |||||
| Educational details | |||||
| Degree | Passed out year | Specialization | Institute/University/ College | ||
| Ph.D. | 2021 | Fashion Retail | Anna University | ||
| M.Sc. | 2006 | Apparel Technology & Management | Bangalore University | ||
| B.Sc. | 2004 | Apparel & Fashion Technology | Bharathiyar University | ||
| Research Details | |||||
| Areas of Specialization | Fashion Retail, Marketing, Craft, Consumer Behaviour, New Product Development, Branding, Advertising, Entrepreneurship | ||||
| ORCID ID | https://orcid.org/0000-0001-9969-5882 | ||||
| Scopus ID | https://www.scopus.com/authid/detail.uri?authorId=57219247683 | ||||
| Google Scholar ID | https://scholar.google.com/citations?user=NF-CJ9AAAAAJ&hl=en | ||||
| On-going Funded Projects | |||||
| Development of Handmade paper using Lantana Camara, funded by SEED grant-VIT Chennai. | |||||
| Book Chapter Published Details | |||||
| Title | Publisher | Year | |||
| Consumer awareness and acceptance of eco-friendly sanitary pads: an implication for manufacturers | Woodhead Publishing India Pvt Ltd | 2019 | |||
| Awards & Recognition Details | |||||
|
|||||
|
|||||