Admission Info

Admission Enquiry

B.Tech VITEEE 2026 - Apply Now    MBA VITBEE 2026 - Apply Now   M.Tech. (2 Yr) VITMEE 2026 - Apply Now   M.C.A. VITMEE 2026 - Apply Now   M.Sc. (Data Science) VITMEE 2026 - Apply Now   UG Law VITLEE 2026 - Apply Now Ph.D. VITREE (July 2026) - Apply Now Careers
Integrated M.Tech. - Apply Now | B.Sc. Multimedia and Animation / Visual Communication - Apply Now | B.Sc. (Fashion Design / Computer Science / Economics) Programmes - Apply Now | B.B.A.(Hons.)/B.Com(Hons.) - Apply Now | B.Tech. Fashion Technology - Apply Now | Integrated M.Sc. Applied Psychology - Apply Now | LL.M. - Apply Now | M.Sc. Physics, Chemistry - Apply Now

Dr. Banumathy S

Assistant Professor

Employee ID 53090
Email : banumathy.s@vit.ac.in
PhD: Anna University
Research Area : Fashion Retail, Marketing
Educational details
Degree Passed out year Specialization Institute/University/ College
Ph.D. 2021 Fashion Retail Anna University
M.Sc. 2006 Apparel Technology & Management Bangalore University
B.Sc. 2004 Apparel & Fashion Technology Bharathiyar University
Research Details
Areas of Specialization Fashion Retail, Marketing, Craft, Consumer Behaviour, New Product Development, Branding, Advertising, Entrepreneurship
ORCID ID https://orcid.org/0000-0001-9969-5882
Scopus ID https://www.scopus.com/authid/detail.uri?authorId=57219247683
Google Scholar ID https://scholar.google.com/citations?user=NF-CJ9AAAAAJ&hl=en
On-going Funded Projects
Development of Handmade paper using Lantana Camara, funded by SEED grant-VIT Chennai.
Book Chapter Published Details              
Title Publisher Year
Consumer awareness and acceptance of eco-friendly sanitary pads: an implication for manufacturers Woodhead Publishing India Pvt Ltd 2019
Awards & Recognition Details
  1. University Rank Holder, Bangalore University, 2006
  1. IIMB, NSRCEL, Women Startup Program incubate,2021

Admission Enquiry