Dr. Banumathy S

Assistant Professor

Employee ID53090
Email :banumathy.s@vit.ac.in
PhD: Anna University
Research Area : Fashion Retail, Marketing
Educational details
DegreePassed out yearSpecializationInstitute/University/ College
Ph.D.2021Fashion RetailAnna University
M.Sc.2006Apparel Technology & ManagementBangalore University
B.Sc.2004Apparel & Fashion TechnologyBharathiyar University
Research Details
Areas of SpecializationFashion Retail, Marketing, Craft, Consumer Behaviour, New Product Development, Branding, Advertising, Entrepreneurship
ORCID IDhttps://orcid.org/0000-0001-9969-5882
Scopus IDhttps://www.scopus.com/authid/detail.uri?authorId=57219247683
Google Scholar IDhttps://scholar.google.com/citations?user=NF-CJ9AAAAAJ&hl=en
Book Chapter Published Details              
Consumer awareness and acceptance of eco-friendly sanitary pads: an implication for manufacturersWoodhead Publishing India Pvt Ltd2019
Awards & Recognition Details
  1. University Rank Holder, Bangalore University, 2006
  1. IIMB, NSRCEL, Women Startup Program incubate,2021