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Dr. Banumathy S

Assistant Professor

Employee ID53090
PhD: Anna University
Research Area : Fashion Retail, Marketing
Educational details
DegreePassed out yearSpecializationInstitute/University/ College
Ph.D.2021Fashion RetailAnna University
M.Sc.2006Apparel Technology & ManagementBangalore University
B.Sc.2004Apparel & Fashion TechnologyBharathiyar University
Research Details
Areas of SpecializationFashion Retail, Marketing, Craft, Consumer Behaviour, New Product Development, Branding, Advertising, Entrepreneurship
Scopus ID
Google Scholar ID
Book Chapter Published Details              
Consumer awareness and acceptance of eco-friendly sanitary pads: an implication for manufacturersWoodhead Publishing India Pvt Ltd2019
Awards & Recognition Details
  1. University Rank Holder, Bangalore University, 2006
  1. IIMB, NSRCEL, Women Startup Program incubate,2021

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