| Employee ID | 53090 |
| Email : | banumathy.s@vit.ac.in |
| PhD: Anna University |
| Research Area : Fashion Retail, Marketing |
| Educational details |
| Degree | Passed out year | Specialization | Institute/University/ College |
| Ph.D. | 2021 | Fashion Retail | Anna University |
| M.Sc. | 2006 | Apparel Technology & Management | Bangalore University |
| B.Sc. | 2004 | Apparel & Fashion Technology | Bharathiyar University |
| Research Details |
| Areas of Specialization | Fashion Retail, Marketing, Craft, Consumer Behaviour, New Product Development, Branding, Advertising, Entrepreneurship |
| ORCID ID | https://orcid.org/0000-0001-9969-5882 |
| Scopus ID | https://www.scopus.com/authid/detail.uri?authorId=57219247683 |
| Google Scholar ID | https://scholar.google.com/citations?user=NF-CJ9AAAAAJ&hl=en |
| Book Chapter Published Details |
| Title | Publisher | Year |
| Consumer awareness and acceptance of eco-friendly sanitary pads: an implication for manufacturers | Woodhead Publishing India Pvt Ltd | 2019 |
| Awards & Recognition Details |
- University Rank Holder, Bangalore University, 2006
|
- IIMB, NSRCEL, Women Startup Program incubate,2021
|
